The KEY: Produce Shareable Content
The method of gaining huge returns on inexpensive content is to really make it go viral. This is certainly easier said than done, but it is by no means impossible.
You first need to make your content shareable.
Again, easier said than done, but it becomes easier when following the recipe for viral content.
- Go For Emotional Connection
- Try To Correlate To A “Trigger” (Current Event, Holiday, Etc.)
- Public Hook (like memorable color, motif, logo, etc.)
- Practical Value
Think Outside of Facebook
Investing a few ad dollars on Facebook certainly will help turn your site content viral.
Do that. Definitely.
But then it’s also wise to utilize Twitter which can in many cases return exactly the same result free of charge. It begins with seeking out trusted voices in your industry and following them on Twitter.
Watch to see which individuals take the time to retweet and reply to tweets. Those are the influencers you need to concentrate on. Tag these folks when sharing your concentrated content and hope they will think it is wonderful enough to share. It’s usually a smart idea to test run a piece of content on Facebook to check shareability before trying it out on influencers.
Think Outside of the Social Media Box Altogether
While Facebook and Twitter are obviously powerful applications,it is important to break away from these limitations. Sites like Reddit and StumbleUpon can drive equally as much, if not more, traffic than typical social media giants.
StumbleUpon, in particular, recently made up over 50 % of the Internet’s referral traffic.
By simply using social media and developing great content, you can make the tiniest marketing budget do wonders. We should never accept the fallacy that economical somehow means low quality.