Remember when LinkedIn was that place you visited if you wanted to either post of look for a new job? It’s a lot more than that now, and for small businesses, it is now a powerful tool for branding and networking your business.
Among the many features LinkedIn for small businesses are the ability to post content in several forms, meet and connect with other professionals that can help your business in many ways, and be a useful tool in your business branding arsenal.
We’ve found 5 ways you’ll want to utilize LinkedIn for your small business. Here they are!
5 Tips for Small Businesses on LinkedIn
Create a powerful profile – Although this may seem like tired advice to those who’ve set up profiles on many sites, on LinkedIn your profile is often the deciding factor in whether or not someone connects with you, which is the whole point of being on the site. So it’s important to use your profile for all it’s worth. There’s a lot you can add here, so take the time to explore how best to use yours.
Employ visual content – Today people interact with visual media far faster and with more decisiveness than anything else. Be sure you’re posting videos, images, presentations and more every chance you have. (Although leave the kitty memes for Facebook!)
Get involved in groups – It’s an undeniable fact that those who get involved in groups on LinkedIn have about 4X more profile views than those who don’t. Moreover, it’s a prime chance to showcase your authority and expertise in front of a highly-targeted crowd.
Do the work of connection – The fact remains you have to put out some effort to have LinkedIn work well for you. Posting terrific content, being available and helpful, and branding yourself here will pay great dividends.
Try LinkedIn Company Pages – LinkedIn provides you with the facility, much like Facebook, to create a dedicated company page. Make best use of this and use it as a satellite to your main site.
Every small business could use a little help, and a terrific place to find some is through LinkedIn’s small business helps. These free resources help you grow, optimize and further make use of this platform for all it’s worth. Don’t fail to check this out!