The Best of Both Worlds: Email and Social Media
Email and social media are two of the greatest weapons marketers possess, and many are still unaware how to make them work well in concert with each other. These are complementary tools, and syncing them up can deliver results that you may not have thought possible.
So since it’s such a good idea, what are some of the ways you can leverage the best parts of each? Glad you asked! Here are 3 tips for integrating your email marketing with your social media.
3 Tips for Integrating Email and Social Media
Use social sharing icons in your emails – This is the easiest and yet still very productive method that can be done. At this juncture Facebook and Twitter users are your best bet for sharing your emails, with between 30-40% for every 100 emails opened. Facebook, Twitter and LinkedIn are the best when it comes to clicks on shared emails, delivering results of between 6.2 % and 7.9%. And just having the icons is not enough. You need to encourage your readers to share with anyone else who might find this useful.
Collect opt-ins from Facebook and Twitter – A relatively new addition to both Facebook and Twitter is the capability to generate email signups right from the platforms. You’ll need something appealing to give away, whether that is an ebook, whitepaper, webinar, video or something else. It is free on both platforms, (though you will be the Twitter ad troll to do this, but you don’t have to buy ads) and you can reach an entire new audience different from your email list.
Use Retargeting Campaigns on your Social Networks – While retargeting is the hottest way to increase revenue, you can optimize this type of marketing by building retargeting lists of people who’ve clicked links in your emails, and thus get an audience to whom you can send ads and has already shown an interest in your offers. Sort of retargeting on steroids. Facebook and Twitter are the best places to try this tactic at the moment.
Use these 3 tactics for integrating email and social media and soon you’ll be harvesting the best of both worlds!