One of the hallmarks of businesses that rock content marketing is that they without fail have a content marketing plan which includes a content marketing calendar. Content marketing has developed into a many-headed hydra, all of which demand care and attention.
Keeping tabs on all the many venues in which you publish, overseeing production, holding people accountable, and definitely not least, being able to execute a coherent strategy makes going forward without a content marketing calendar downright foolhardy. So let’s take a peek at how you can construct a workable content marketing calendar and strategy.
How many and who’s going to do it?
You might be tempted to think that with so many varied forms of content you could be marketing with, each of them should have their own content marketing calendar, but you’d be wrong. Resist the urge to let each department run it on their own, and insist on a consolidated plan that includes all aspects of your content marketing. Put specific people in charge of keeping up with the content marketing calendar, and set up a system that alerts you when tasks are falling through the cracks, as they inevitably will.
This is to decrease the chances for assignments and deadlines falling too far behind, and jeopardizing marketing promotions that are inextricably intertwined.
What form should the content marketing calendar take?
Very often the simplest solution is best, and for those just starting out, or even for the more experienced, a simple spreadsheet is usually sufficient for the task. Obviously you will want to customize it for your company’s particulars, but that is easily done. Not only that, there are many that have gone before you in this endeavor, and a simple Google Image search will give you plenty of examples to look at.
There are also software solutions that will do the job nicely, which might be the ticket for you if you have a large organization or simply wish to automate more of the task completion reporting and project management. Tools like Basecamp and Teamwork come quickly to mind, but there are literally dozens of quality programs to choose from, so set aside some time to look them over. Be forewarned that there are costs and learning curves involved with this type of solution.
Generally a simple solution works best, and we would encourage this to begin with, especially of you haven’t before attempted to task your content marketing. Moving up to more sophisticated systems can always happen in the future if need be.