We all know the buzz surrounding content marketing to help search rankings, receive direct traffic, links and more. There’s no question about the usefulness and advantages of this marketing method, and one would ignore this avenue at their own peril.
It’s hard enough when you’ve got a team of writers and marketers dedicated to crafting and publishing content round the many platforms that make up the content marketing universe, but to be left to accomplish this all on your own is a truly overwhelming prospect.
Let me assure you that there is a way, and it’s not as crazy-making as it may appear on the surface. Let’s take a look at how you can scale content marketing with a 1-person team!
5 Killer tips for scaling content without a staff!
Use a Content Marketing Calendar – This tool can help you in so many ways. By planning out at least 6 months ahead, you can easily work with product launches, marketing events and more. This could be as simple as a spreadsheet, and there are plenty of samples available to look at on the Web.
Curate content – Don’t forget to take advantage of content curation, where you publish valuable pieces you find on the Web to your audience as well, (attributing them!) offering your own insights and takeaways at the same time. This is a fantastic way to build your own authority in Google’s eyes, and it takes a LOT less time to accomplish!
Outsource – You really don’t have to do it all by yourself. You can outsource the creation of content, especially if it’s something you may not be familiar with but would like to use. (Infographics, anyone?) This of course is going to be an added expense, but it could be well worth it.
Repurposing content – Your awesome blog post might also make a fine video, slideshow, infographic or podcast. Don’t limit yourself here, and you’ll find loads of new readers, visitors and links coming your way!
Content promotion – Don’t think that when it’s published you’re done. A big part of the effectiveness of content marketing lies in spreading the word, and when you send out new content, let the world know via your social media channels, and even paid promotion if it’s worth it you.
Working as a 1-person marketing department is definitely a challenge, but using these strategies, you’ll obtain a lot more success than you might think!